"If you can't carry it, you can't buy it."
This was the reality of retail before 1937. Later, when the world's first shopping cart ๐ was invented, it changed the way we shop forever. Sylvan Goldman, the owner of Humpty Dumpty #supermarketsย in Oklahoma City, noticed that customers had to struggle to carry all their items while they shopped. Goldman contemplated devising a solution to address the issue.
On June 4, 1937, Goldman filed a patent ๐ which described a collapsible shopping cart with a wire frame and a removable metal basket. This solved the problem of #customersย who earlier had to hand-carry baskets and bags, which severely restricted their ability to browse, explore, and ultimately spend more at the #store.
With this, Goldman was able to revolutionize the whole retail #experience. The introduction of shopping carts had the following impact:
๐ ๐ฎโโ๐ณโโ๐จโโ๐ทโโ๐ชโโ๐ฆโโ๐ธโโ๐ชโโ๐ฉโ โ๐ธโโ๐ฆโโ๐ฑโโ๐ชโโ๐ธโ: Goldman was able to increase the sales significantly as the shoppers were now able to collect more #items. Shopping cart facilitated larger average order values and drove significant sales #growth.
๐ แดสแดษด๊ฑ๊ฐแดสแดแดแด โ๐ธโแดแดสแด สแดสแดแดแด: Stores were now designed around the mobility of the shopping cart, with wider passages, strategic #productplacement, and a more open floor plan.
๐ แดษดแดสสแดแด ๊ฑแดส๊ฐ-๊ฑแดสแด ษชแดแด: The cart enabled customers to browse and choose items at their leisure, introducing the self-service retail model we are familiar with today.
๐ผ สแดแด๊ฑแดแดแด แดสแดแด แดแดแดษชแด ษชแดส: For store employees, the cart reduced the time and effort required to gather and transport purchased goods to the checkout.
สแดแดแด แดสษช๊ฑ แดสแดษชแดสแด แดษด ๊ฑสแดแดแดษชษดษข แดแดสแด แดแดสแดแดแด สส ษชษดแด แด๊ฑแดสส ๊ฑแดแดแดสษชษขสแด: https://lnkd.in/gk2u9DCF
Today, shopping cart ๐ remains an integral part of the retail landscape, facilitating billions in annual sales worldwide. However, despite its monumental impact, the transformative significance of the shopping cart is frequently underestimated and goes unrecognized.
So the next time you grab a cart and begin your shopping journey, take a moment to appreciate the ingenious mind behind this unsung hero of the retail #industry, Sylvan Goldman and his patented " ๊ฐแดสแด ษชษดษข สแด๊ฑแดแดแด แดแดสสษชแดษขแด " from June 4, 1937.
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