#growth

Jul 242 min read

𝕋𝕙𝕖 𝕌𝕟𝕤𝕦𝕟𝕘 ℍ𝕖𝕣𝕠 𝕠𝕗 ℝ𝕖𝕥𝕒𝕚𝕝: 𝕋𝕙𝕖 𝕀𝕟𝕧𝕖𝕟𝕥𝕚𝕠𝕟 𝕠𝕗 𝕥𝕙𝕖 𝕊𝕙𝕠𝕡𝕡𝕚𝕟𝕘 ℂ𝕒𝕣𝕥 🛒

"If you can't carry it, you can't buy it." This was the reality of retail before 1937. Later, when the world's first shopping cart 🛒 was...

May 192 min read

TRUECALLER'S "TAKE THE RIGHT CALL": A MASTERCLASS IN RURAL EXPANSION 📞🌾

By leveraging the 6Ms and adapting theri value proposition, Truecaller's Take the Right Call campaign became a masterclass in rural market!

May 182 min read

D2C Revolution: How India's Shopping Landscape is Changing

I came across a LinkedIn post by Nikhil Kamath where with the help of a beautiful #carousel he explained how the Direct-to-Consumer...