It was in Year 1933. The United States of America was in deep trouble while 'The Great Depression' castes a long shadow across the...

An influencer is someone who can alter the purchase decisions of potential buyers. He could be anyone; a distinguished public figure,...

I came across a LinkedIn post by Nikhil Kamath where with the help of a beautiful #carousel he explained how the Direct-to-Consumer...

According to a RAND report, 89% of rural households in #India lack proper sanitation facilities, forcing women to resort to unhygienic...

Apple came up with an ad titled ‘Crush’ to showcase the #power and versatility of the upcoming #product. The ad was however not taken...

In an age when #consumers are more concerned about calorie content than taste, it is very difficult for cola giants to match their...

Tokyo Tsushin Kogyo (TTK) was originally a small radio repair shop founded by Masaru Ibuka and Akio Morita. Both of them understood the...

"AMUL Butter made of f resh cream could not attract customers initially in India as people were too used to Polson's taste" I couldn’t...

, both play important roles in making the life of a #transitioning military officer even more difficult!! Well, supposedly,...

#Fact !! Retail Therapy isn't just a myth – it's backed by science! Research shows that indulging in a little shopping can actually boost...