#marketing

Jul 242 min read

𝕋𝕙𝕖 𝕌𝕟𝕤𝕦𝕟𝕘 ℍ𝕖𝕣𝕠 𝕠𝕗 ℝ𝕖𝕥𝕒𝕚𝕝: 𝕋𝕙𝕖 𝕀𝕟𝕧𝕖𝕟𝕥𝕚𝕠𝕟 𝕠𝕗 𝕥𝕙𝕖 𝕊𝕙𝕠𝕡𝕡𝕚𝕟𝕘 ℂ𝕒𝕣𝕥 🛒

"If you can't carry it, you can't buy it." This was the reality of retail before 1937. Later, when the world's first shopping cart 🛒 was...

May 192 min read

TRUECALLER'S "TAKE THE RIGHT CALL": A MASTERCLASS IN RURAL EXPANSION 📞🌾

By leveraging the 6Ms and adapting theri value proposition, Truecaller's Take the Right Call campaign became a masterclass in rural market!

May 181 min read

Innovation needs Connection!!

Apple came up with an ad titled ‘Crush’ to showcase the #power and versatility of the upcoming #product. The ad was however not taken...

May 181 min read

What's in a Name? A Lot, Apparently: Happy 78th!

Tokyo Tsushin Kogyo (TTK) was originally a small radio repair shop founded by Masaru Ibuka and Akio Morita. Both of them understood the...

May 182 min read

UTTERLY BUTTERLY INTERESTING FACT!!

"AMUL Butter made of f resh cream could not attract customers initially in India as people were too used to Polson's taste" I couldn’t...

May 183 min read

Chamkila's Customer Symphony: Crafting Loyalty

Recently I took out some time to watch a movie which has been making it to the headlines in the #entertainmentindustry for quite some...

May 182 min read

A Veteran's B-School Hustle

During his initial days at the Indian Institute of Management Ahmedabad, Mission Possible Conqueror decided to check out...

May 182 min read

‘Lost in the Maze, Found His Purpose'

'Mission Possible Conqueror' (MPC), an army officer with 10 years of service, stood at the gates of prestigious Indian Institute of...