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Innovation needs Connection!!

Apple came up with an ad titled ‘Crush’ to showcase the #power and versatility of the upcoming #product. The ad was however not taken well and was seen as disrespectful towards artistic expression.

The ad was pulled down from television broadcast with #Apple apologizing that they ‘missed the mark’.

Over the years, there have been many such ads which were conceived as being innovative yet faced backlash due to the missing connection!!



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