Tokyo Tsushin Kogyo (TTK) was originally a small radio repair shop founded by Masaru Ibuka and Akio Morita.
Both of them understood the importance of #branding and wanted to make the name of their company to be small enough to be easily labelled on to the #product which they wanted to ship globally.
They tried out variants which included their initials (TTK) but there already existed a railway company with that name.
They tried their acronym ‘Totsuko’ but later find out that Americans were having difficulty in pronouncing it. ‘Tokyo Teletech’ was also thought of but an American company had already been using Teletech as brand name.
Finally, they chose ‘Sony’ as it was a mix of two words: ‘sonus’, which is the root of sonic and sound and ‘sonny’, which was used in 1950s as a common slang in America for a ‘young boy’.
This name embodied their focus on audio #technology and their youthful spirit of #innovation.
Apart from branding their company, their #commitment to quality, cutting-edge products and a focus on the #consumerexperience cemented their brand #identity. Iconic products like the Walkman and the PlayStation further solidified their position as a leader in personal electronics and entertainment.
Now we know that a well-chosen name transcends language barriers, sparking instant recognition and paving the way for long-term trust. SONY, with a name reflecting their innovative #spirit, continues to be a trendsetter in the global marketplace in today’s world.
Wishing SONY a very Happy 78th Birthday!!!
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