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EVERYTHING IS PERSONAL. INCLUDING THIS BLOG
Beyond The Beret
πππ πππ€π¦ππ βππ£π π π βππ₯πππ: πππ πππ§πππ₯ππ π π π π₯ππ πππ π‘π‘πππ βππ£π₯ π
"If you can't carry it, you can't buy it." This was the reality of retail before 1937. Later, when the world's first shopping cart π was...
Jul 24, 20242 min read
TRUECALLER'S "TAKE THE RIGHT CALL": A MASTERCLASS IN RURAL EXPANSION ππΎ
By leveraging the 6Ms and adapting theri value proposition, Truecaller's Take the Right Call campaign became a masterclass in rural market!
May 19, 20242 min read
Innovation needs Connection!!
Apple came up with an ad titled βCrushβ to showcase the #power and versatility of the upcoming #product. The ad was however not taken...
May 18, 20241 min read
What's in a Name? A Lot, Apparently: Happy 78th!
Tokyo Tsushin Kogyo (TTK) was originally a small radio repair shop founded by Masaru Ibuka and Akio Morita. Both of them understood the...
May 18, 20241 min read
UTTERLY BUTTERLY INTERESTING FACT!!
"AMUL Butter made of f resh cream could not attract customers initially in India as people were too used to Polson's taste" I couldnβt...
May 18, 20242 min read
Chamkila's Customer Symphony: Crafting Loyalty
Recently I took out some time to watch a movie which has been making it to the headlines in the #entertainmentindustry for quite some...
May 18, 20243 min read
A Veteran's B-School Hustle
During his initial days at the Indian Institute of Management Ahmedabad, Mission Possible Conqueror decided to check out...
May 18, 20242 min read
βLost in the Maze,Β Found His Purpose'
'Mission Possible Conqueror' (MPC), an army officer with 10 years of service, stood at the gates of prestigious Indian Institute of...
May 18, 20242 min read
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