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EVERYTHING IS PERSONAL. INCLUDING THIS BLOG
Beyond The Beret
Jul 242 min read
FEARLESS AT 62: LESSONS FROM BIRTHDAY BOY TOM CRUISE’S DEATH-DEFYING STUNTS
Professionals across the world often face a choice: play it safe or take a leap into the unknown. This decision can make or break a...
May 192 min read
TRUECALLER'S "TAKE THE RIGHT CALL": A MASTERCLASS IN RURAL EXPANSION 📞🌾
By leveraging the 6Ms and adapting theri value proposition, Truecaller's Take the Right Call campaign became a masterclass in rural market!
May 181 min read
Innovation needs Connection!!
Apple came up with an ad titled ‘Crush’ to showcase the #power and versatility of the upcoming #product. The ad was however not taken...
May 182 min read
HAPPY COKE DAY
In an age when #consumers are more concerned about calorie content than taste, it is very difficult for cola giants to match their...
May 182 min read
UTTERLY BUTTERLY INTERESTING FACT!!
"AMUL Butter made of f resh cream could not attract customers initially in India as people were too used to Polson's taste" I couldn’t...
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